Waldo Works

Fortnum & Mason Beauty Floor

Architectural reconfiguration and Interiors for Fortnum & Mason, Piccadilly, London

Fortnum & Mason, Piccadilly, London


Covering almost the whole 2nd floor, the concept is based on the idea of the Georgian salon in which ladies selected on a one-to-one basis. The design approach also reflects the heritage of Fortnum & Mason, established in 1707, with an elegant deportment combined with moments of folly and whimsy. Emphasis was on creating an environment for consultation – a place to dwell, interact with staff and become educated about the products in these specialist sensorial departments.

The Floor, designed with carefully considered proportion, gives the experience of walking though a series of rooms in a fabulous women’s boudoir suite to discover a collection of precious gems rather like the finds of a women's Grand Tour. Similar to a coveted jewelry box, it is furnished with rarefied materials and semi precious stones such pinky rose quartz, Amazonian malachite, through to fine veneers in figured sycamore and bird’s eye maple. Throughout, illustration is used, taking inspiration from Fortnum & Mason’s archives.

Photographs by Ruy Teixeira


Waldo Works Studio Ltd | 21 - 22 Great Sutton Street | London | EC1V 0DY
+44 (0)20 7251 9170 | studio@waldoworks.co.uk