Waldo Works

Selfridges Personal Shopping

Retail interior for Department Store

Oxford Street, London

This large sitting area and adjacent changing rooms in Selfridges were remodelled with an eye to iconic women. The colourful changing rooms bleed out of their doors into the pale grey central sitting room, which is based on Syrie Maugham's famous 'white room' of fashionable 1920's society. The celadon green dressing room playfully looks to Tamara de Lempicka, the black room to Grace Jones, the blue room references Jeanne Lanvin, while the white room suggests a girl in her boyfriend's shirt.

Photographs by Ruy Teixeira



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Waldo Works Studio Ltd | 21 - 22 Great Sutton Street | London | EC1V 0DY
+44 (0)20 7251 9170 | mail@waldoworks.co.uk