Waldo Works

Smythson

Retail interior for prestigious British brand

Bond Street, London

2012

Waldo Works were asked to completely redesign the physical environment of this iconic British brand. We worked within the listed interior with highly contemporary insertions. We developed highly contemporary insertions to function with the listed interior. The shop was expanded and rooms became departments. The diary wall forms the focus of the main space, reimagined in London fog grey with blue and gold display tables punctuating the space in front. The interiors and fittings palettes are based on grainy images of prewar houses in Mayfair. A Danny Chadwick mobile is installed in the nile blue papered bespoke stationery room.

Photographs by Ruy Teixeira



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Waldo Works Studio Ltd | 21 - 22 Great Sutton Street | London | EC1V 0DY
+44 (0)20 7251 9170 | mail@waldoworks.co.uk